At the heart of our practice is a dedication to human connection.
Founded in Toronto, Canada, and led by Marcia MacDonald, Emillie Jones, and Sonia Germain, having all first met over a decade ago while working for international design studio Yabu Pushelberg. The group draws from a multicultural local design community, ensuring a unique global perspective.
As a values-based, women-led team, our foundation rests on principles of integrity and respect. We prioritize open communication, fostering a collaborative environment that brings together diverse perspectives.
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An archive of collective work includes projects with the following brands and companies:
| AC Hotels |
| Aman Group |
| Conrad Hotels & Resort |
| EDITION Hotels |
| Goop |
| Gourmet Dining Group HK |
| Holt Renfrew |
| JW Marriott |
| Lightstone Group |
| Lodha Group |
| LVMH Mitsui Fudosan Moxy Hotel |
| Naftali Group |
| Pan Pacific Hotels Group Park Hyatt Parkland Group Ports 1961 |
| Related Group |
| St. John’s Wood Square Group |
| Sun Hung Kai Properties |
| The Luxury Collection |
| The Ritz-Carlton |
| W Hotels |
| Waldorf Astoria |
studio@novelproject.com